Currently working on a magazine project and I’ve been writing a feature about Vivienne Westwood and her collaboration with iconic shoe designers at Melissa.
In case you didn’t know, Melissa as a shoe company were one of the first to create jelly shoes. Those shoes most of us post-80s children wore religiously. And not just because our parents made us.
Everyone can remember their jelly shoes from their childhood. I know that mine were pink and glittery sandals that I could wear to the beach or to do some mud-puddle hopping. But they’ve definitely grown up a lot since the mud-puddle times, as have some of us, with high heels now the main style of the jelly shoe. But the fact that the bubble-scented plastic is still used in the making of them, it’d be hard to not forget what they use to be. Not a high-glam fashion statement, but a childhood memory.
The jelly shoe revival may not be to everyone’s taste but we can all appreciate fashion’s ability to never confine to any rules. Melissa has succeeded as a company to make itself world-renowned. It will continue to be a company who will be siding with the word’s greatest architects and designers to produce eclectic and statement shoeware.